Harness the power of lighting to improve your customer’s experience
Lighting directly influences your customers’ experience. And, of course, lighting within hotels varies dramatically from lighting within office environments, retail stores and other locations. Moreover, the lighting for the different parts of a hotel varies from area to area. This is obviously similar to our previous blogs which have concentrated on how commercial furniture differs from location to location as do the colour schemes used to zone your hotel.
Understanding the benefits of using appropriate lighting in your hotel enables you to make an informed decision regarding the implementation, placement
Remember, as soon as a customer walks through the entrance to your hotel, their experience has begun. And lighting is acombination of both science and art. And, it’s not easy to get it right… You have to take into consideration both artificial and natural light because they really do have such an impact on your
The hotel exterior
A customer doesn’t even need to step into your hotel before they begin experiencing your brand. And this is why the exterior of your hotel is as important as your interior. It needs to uphold your brand and style. The lighting effect should complement and highlight the architectural design. And, of course, there’s the health and safety element which needs to be taken into account on the exterior of any hotel, including sufficiently lit walkways, staircases
The very place to create the ‘wow’ factor. The mixture of natural and electric lighting here is key and you will want to create an inviting and welcoming space for guests to check in. As highlighted in a previous blog however, you don’t want guests hanging around in this space for too long. They should be moving relatively quickly to their rooms, the restaurant/bar or outside areas.
Lighting within your restaurant will very much depend on the design of this area. The main aim of any restaurant is to highlight the table and whilst adding designed lighting to ensure the area is aesthetically pleasing. But, make lighting a focus and central to your design and apply different layers of light. You need to consider ambient lighting which provides the general level of lighting. Also, task lighting located close to the till or serving area. Also, accent lighting
The bedroom is the place guests need to
Ensure there’s a good light near a full-length mirror and the dressing area – a lit mirror will also work. Many hotel bedrooms feature a desk, and this should be lit by its own lamp.
Hotels can provide the setting for diverse events, from business meetings to weddings. As people are unlikely to want to celebrate the best day of their
Corridors are often overlooked when it comes to lighting design. As they form an important part of the journey from the foyer to the rooms, they should link the different areas of the hotel in a way that reflects the atmosphere experienced elsewhere. Whilst sufficient lighting is required to aid orientation, there shouldn’t be great differences in the temperature of lighting as you pass through different spaces.
Smart lighting and sustainability
As we’ve noted in a previous blog, smart technology is very much coming into its own in the hospitality industry and lighting is no different. In the morning for example, cool lighting might be used during breakfast, whilst in the evening warmer lighting can create a cosy atmosphere. Other areas such as the bar might need to be zoned out using lighting contrasts when not in use.
Smart technology is extremely apparent within office environments and you’ll often find sensors are used heavily so if one section of an office is not being used, lights will remain off and as soon as movement is recognised, the lights will go on, saving a huge amount of energy and this is becoming more and more apparent within the hospitality industry as well.
Make sure your lighting doesn’t cast a shadow over your ratings. More often than not, customers complain either in person or online specifically about lighting, saying its dim or bad etc. When lighting is done well within a venue it generally actually goes unnoticed! It shouldn’t be left in the hands of electrical engineers but a designer or architect. And, you must ensure that it works in conjunction with your commercial furniture and your décor/colour scheme. And, as simple as it sounds, make sure that your lighting systems are entirely intuitive for your guests – usability is key!