How to appeal to Dads this Father’s Day
Father’s Day is the third most popular day out for families, trailing closely behind Mother’s Day and Valentine’s Day. And, of course, with Father’s day falling in June, it can lend itself well to staying at home, out in the sunshine indulging in a good, old-fashioned barbecue. Eating out can sometimes be viewed as an unnecessary expense and so with these challenges in mind, it’s important to make sure that as a restaurant, you have an appropriate offering (food, entertainment, restaurant furniture etc.) and promote this effectively to your customers.
Some key stats for you!
Dinner is rated as being the most popular meal choice for families dining-out for Father’s Day. 67% of those families who are choosing to eat out, doing so for their evening meal. 24% venture out for lunch, 10% brunch and 11% breakfast. So, as you can see, it’s important to focus on dinner as a priority and lunch a close second. So what can you do to make sure you’re making the most of Father’s Day? Read on to find out….
This may appear extremely cliché, however, men, in general, really do love their meat, especially steak! So, make sure there are a variety of options available on the menu as well as making sure you promote this within your marketing material. According to Bookatable (a UK reservation provider), their top 20 booked restaurants in 2017 were, in fact, steak restaurants!
You could also think about creating a special menu which offers a starter, main and dessert at a fixed price. This means you’re increasing the sales of
Why not entice your customers with a few cheeky offers as well. At the end of the day, everyone loves a freebie. It’s a great way of reeling customers in – especially as it’s a great marketing tool. So think about a free meal for Dad, or a complimentary drink, or perhaps even bottomless beer!
You could think about offering 10% off the next meal or a gift card to your establishment. Or, you could partner with other local businesses and offer a percentage off their services, for example coffee shops or barbers.
Focus on your regulars
More often than not, when you ask ‘Dad’ where he would like to go for Father’s Day, he will simply choose his favourite restaurant as it’s a known entity and his special day and so why not? With this in mind, it’s important to focus your marketing on your regulars as they will be the most likely to frequent your establishment.
Marketing to Grandfathers
Let’s not forget about your Daddy’s Daddy! Or, of
Your choice of furniture
This is closely associated with the above point. It shows how important it is to ensure that you have the appropriate restaurant furniture in your venue. On Valentine’s Day our focus was very much about tables for two and
Make sure your venue is child-friendly
It’s often a novelty for new Dad’s to venture out and celebrate their newly acquired father status and so this means that of course, young children will be present. And so it’s vital to ensure your venue is child-friendly including a children’s menu, appropriate restaurant furniture (including plenty of high chairs), children’s activities, facilities and accessories. Be sure to have some extra large furniture suitable for large families. In fact, we’ve written an entire blog dedicated to how you can ensure your restaurant is child-friendly and therefore appealing to families looking for the perfect dining experience.
A spot of entertainment
As it’s a special day, why not put on some special entertainment? You could feature some live music or a magician or even arrange a photographer to take piccies of families whilst celebrating their special day and then use that to send to them after the event by gathering email addresses – Again, fantastic promotional material and social media material (although any photos you do use on any social media platforms – make sure you have the approval from the families themselves!)
Create Father’s Day
So, as you can see, there’s so much you can do to help promote Father’s Day and ensure your venue is