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Taste the Rainbow: Making Furniture Colours Work in Your Environment

When you are creating or re-designing a business in the food and drink industry, there are many different aspects to consider when buying furniture. It is often thought that many fast food restaurants use hard seating that is uncomfortable to sit on for too long so customers come in and out quickly, while a restaurant would look to create a more relaxing feel to entice you to stay longer and spend more money. But what about the colours in these environments? Colours can help stimulate our senses and change our emotions, which many in the food industry take advantage of and use to great effect. In our latest blog post we have decided to take a look at what effect the colour of furniture has on customers.

Branding

Branding plays a key role in the marketing of your business and the colours that you use, especially in the logo which can have an effect on customer’s thoughts about your business. Promotional Plus have created an infographic that details what each colour means in terms of your brand – red for instance signifies powerful, urgent and exciting, while orange is optimistic, impulsive and motivated. You may want to use furniture that is a similar colour to your branding but it might be worth considering what each colour means before decorating your restaurant with on brand colours.

Furniture Colours

We all know the old tricks that lighter colours give the illusion of more space while darker colours can make a room feel smaller, but what about the actual colours themselves? Blue and purple are said to lead to a loss of appetite, which is probably not what you want when running a restaurant. It is suggested that yellow will make people want to leave your restaurant quicker while green creates a relaxing atmosphere – this is why fast food giants McDonalds are happy to use a combination of pale yellow and green in their restaurants, relaxed but makes people leave quickly for the high customer footfall they desire.

The colour red is said to have the opposite effect of blue and purple and actually stimulates the appetite, although an over use of the colour can be too intense. You’ll probably have noticed that many chain restaurants will use a lot of wood furniture that has a red fabric pattern on the back support, thus creating an appetite stimulating environment without over using the colour.

So the next time you are planning to re-design the interiors and change the furniture in your restaurant, be sure to plan accordingly to the type of environment you wish to create.

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